Aldi says that price governs Australian grocery shopper’s choice
Commissioned by Aldi, it was discovered that on average a 38 per cent saving would be required before shoppers would make the switch. Some will however change for any type of saving at all.
The study also found that 27 per cent of shoppers would become a return shopper to a supermarket because of price. Only 14 per cent said they return because of convenience.
Fresh produce features prominently too
Factors outside of price are still important to shoppers. One in five people said they would change supermarkets if another store had fresher items. Nine out of ten people also said they want to spend more of their weekly shopping budget on fresh food. This would equate to roughly AUD$32.90 per week, per family.
Country of origin is important to the Baby Boomers generation with 59 per cent saying Australian made products were very important to them. Just 36 per cent of generation Y said Australian products were important to them with 41 per cent of Generation X interested in local grocery items.
“Aldi understands the growing preference for locally made products, which is why we focus on working with local suppliers to provide high-quality products for our shoppers,” an Aldi Australia spokesperson said.
“Independent audits have confirmed that 91% of Aldi’s fresh fruit and vegetables are Australian grown, while 100% of our fresh meat, eggs and bread are Australian Made, and we know this is important to our customers,” the spokesperson stated.
How much do Australian grocery shoppers spend each week?
The research discovered that on average, main grocery buyers are spending $145.70 on their weekly shop. Single person households spend $93.70, two-person households $134.60 and $184.20 is spent in households of three or more people.
Research results were concluded after surveying 1, 000 Australians who are the main grocery buyers in their families.