Airtasker finds physical channels through Coles and Woolworths
Although Airtasker business model is an online model, this latest campaign indicates that online sales is not the only marketing strategy for the company. Airtasker allows users to advertise odd jobs such as cleaning, moving furniture and repairs on its online platform. Other users can then respond to the call and advertise their skills and abilities to win the job.
Airtasker gift cards will retail for AUD$50, offering an equivalent amount of credit for cleaning, installations, furniture assembly or any other task.
According to the latest Australian Bureau of Statistics (ABS) data on household trends, Australians typically spend between 10 to 20 hours a week on unpaid domestic tasks.
The cards will be sold across 2, 300 Woolworths, Coles and Big W stores Australia wide. There is currently over 360, 000 Australians registered on the Airtasker platform. Airtasker has reported substantial growth for 2015 with 170, 000 new member joining the site from the beginning of the year.
A study conducted by Airtasker has revealed that the number of Australians using online platforms to earn extra money has doubled from 4 per cent in January 2015 to 8 per cent in September 2015.
Typical task costs
Users of the site choose the price they are willing to pay for to get their job done but typical costs are:
- Mow my Lawn
- Clean my 1 bedroom apartment
- Hang paintings in my house
- Do the weekly ironing
- Pick up a fridge and deliver
- Clean my 2 bedroom apartment
- Assemble a trampoline / furniture item
- Mount my TV to the wall
- Reorganise the Garage
- Do my gardening and hedging
- Clean my 3 bedroom house
- Man and Van to help me move
- Assemble 3 large items of IKEA furniture
Airtasker was established in 2012 by entrepreneurs Tim Fung and Jonathan Lui. On average, AUD$20 million worth of tasks are processed through the platform each year.