Bulla Dairy Foods has launched a new advertising campaign focused on promoting its Australian heritage.
Using ‘unfakeable’ as its tagline, two television commercials explore the brands 105 year old history whilst advertising its cream and ice cream products.
The commercials are voiced by Australian actor Michael Caton and include music by INXS performed by Deborah Conway. Both advertisements were filmed in Bulla’s hometown of Colac and uses both staff and local families as the faces of the campaign.
Bulla General Manager of Marketing and Innovation, Nick Hickford, said the advertisements are aimed at those wanting to buy Australian owned brands.
“Now, more than ever, Australian consumers are concerned about where their products are made and there is a preference to support homegrown brands, said Hickford. “Unfakeable is an opportunity for us to shine a light on the legacy our brand has created in the market. You can’t fake 105 years of quality, taste and tradition – you can’t fake what we have.”
Publicis Mojo is the creative agency behind the campaign.