Buderim Ginger introduces new packaging
Both Buderim’s “Naked Ginger Uncrystallised” 200g and “Crystallised Ginger” 250g have undergone a package makeover.
The new contemporary design now includes pouch locks to help keep the ginger fresh and prominently features Buderim’s logo.
Marketing Manager for Buderim, Jacqui Price said that the decision to change the packaging was made after finding out most consumers use the products for snacking or cooking.
“In a recent national study of over 1000 people earlier this year we found the majority of our customers purchased Naked and Crystallised Ginger as a snack or for cooking,” Price said.
“The previous packaging format wasn’t conducive to snacking and cooking usages, whereas the new stand up pack has a lot better presence in cupboards making it easier to store and is completely resealable,” she said.
About Buderim Ginger
Buderim Ginger was established in Buderim, Queensland, in 1941. The company was started after ginger supply was cut from China because of the Second World War. Today Buderim Ginger products are sold across the world to countries including Britain, Japan, Singapore, the US and New Zealand.
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