It’s not even Christmas but Cadbury previews its 2016 Easter Eggs range
Inspired by the theme ‘Surprise and Delight’ Cadbury has revealed that three new products will be available for purchase from early 2016. These are Cadbury Dairy Milk Humpty Treat-Size Egg, Cadbury Dairy Milk Hunt Bucket and Cadbury Mini Egg Jar.
Cadbury Dairy Milk Humpty Treat-Size Egg
Many Australians are familiar with Cadbury’s traditional ‘Humpty Dumpty’ egg which contains coloured chocolate buttons inside. After selling the ‘Humpty Dumpty’ egg in Australia for over 50 years Cadbury will now be selling a smaller “treat-sized” 25g option. The egg has a recommended retail price of AUD$1.69 and will be available for purchase from January 2016.
Cadbury Dairy Milk Hunt Bucket
The Cadbury Dairy Milk Hunt Bucket has been created for those wishing to organise an Easter egg hunt. Each 187g bucket contains 11x17g individual hollow eggs. The bucket will be available from February 2016 and has a recommended retail price of AUD$10.00.
Cadbury Mini Egg Jar
Cadbury’s Mini Egg Jar contains six 38.5g mini Easter eggs. The jar comes with a screw top lid and will be available from February 2016 with a recommended retail price of AUD$10.00.
All three of Cadbury’s new Easter products will be sold in Australian supermarkets, discount department stores, independent grocery stores, petrol and convenience stores.
Cadbury has also announced that its annual Easter egg hunt and family picnic held at Werribee Mansion in Victoria will return bigger and better in 2016. The event is planned to be bigger than the 2015 event with 8, 000 tickets available for purchase this year (only 6, 000 went on sale in 2015). Cadbury’s Easter Egg Hunt supports the Good Friday Appeal which raises money for the Royal Children’s Hospital in Melbourne.
Easter falls early in 2016 with Good Friday on 25 March 2016, Easter Sunday on 27 March 2016 and Easter Monday 28 March 2016.