Twinings launches new English Breakfast tea range
The tea producer says its new range will now include extra strong, decaffeinated and honey vanilla options alongside its pre-existing traditional English Breakfast tea.
The extra strong English Breakfast tea is described as rich in flavour and a more intense choice than the other options. The decaffeinated option has been created as a night time alternative for those who enjoy English Breakfast Tea. Twinings says it has removed the caffeine from the tea leaves without leaving any chemical residue behind.
Twinings English Breakfast tea range is available now from Coles and Woolworths supermarkets. Prices start from AUD$2.49 for a pack of 10 tea bags.
Twinings started in Britain in 1706. The brand is currently owned by Associated British Foods. Twinings uses the world’s oldest logo and is London’s longest standing rate-payer, still selling teas out of its first shop front.
According to the Nielsen figures in Retail World’s December 2014 Annual Report, Twinings had a 14.4 per cent share of the Australian tea grocery market in 2014. Lipton had a 23.4 per cent share followed by Dilmah with a 16.5 per cent share.