Aldi social media campaign hijacked
Aldi Australia has discovered the danger in asking social media followers to ‘fill in the blank’ when a Twitter post was hijacked last Friday.
Asking followers to fill in the blank to the question “I became an ALDI lover when I tasted ______ for the first time”, the supermarket quickly received some undesirable responses. Comments ranged from ones of a sexual nature to others already recognising the trouble the Tweet may cause the supermarket. One tweet for example said “@ALDIAustralia when I tasted social media failure”.
The original tweet has since been removed. The same post still remains on Aldi Australia’s Facebook page where it received a much warmer reception.
When contacted in regards to this story, Aldi Australia told Australian Food News that it had no comment.