Allen’s to sell Peaches and Cream lollies following popular demand
Allen’s Lollies will be selling individual bags of its ‘Peaches and Cream’ lolly as chosen by its consumers in a competition. Allen’s Lollies is owned by Nestlé.
In early 2016 Allen’s Lollies ran a competition asking its consumers which lolly flavour normally sold in mixed packets would they like to be sold individually. Consumers had three flavours to choose from; racing cars, black cats and peaches and cream.
Consumers decided Peaches and Cream was the winner after over 25, 000 votes were cast.
Nestlé General Manager, Confectionery, Martin Brown said it was clear from the start that Peaches & Cream was the favourite.
“Introduced in 1975, Peaches & Cream has always been a party pleaser for its fluffy creamy-flavoured base and peachy flavoured jelly top,” said Brown.
“While thousands took to social media to campaign for their favourite lolly, Peaches & Cream fans were the most vocal, helping to drive it to the top of the competition with 59 percent of the votes,” he said.
The lollies will be available at Woolworths supermarkets from late March 2016.