Coopers adds Carlsberg Mid to its international portfolio
Coopers Brewery is adding Danish beer Carlsberg Mid 3.5% to its portfolio.
The beer will be brewed at Coopers’ Regency Park factory in South Australia and is planned to be sold nation-wide by March.
Coopers National Sales and Marketing Director Cam Pearce said mid strength beers are the strongest growing category in the Australian beer market.
“Sales of Mild Ale 3.5% grew by 13.7% during 2015 to become Coopers third largest product by volume,” Pearce said.
“We believe the category will continue to grow and we were looking for a mid-strength lager to round out our offering,” he stated.
The brand acquisition comes after Coopers revealed strong sales results for the 12 months ending the 31 December 2015.
Carlsberg beer was first sold in Denmark in 1847. The Carlsberg Group still operates out of Denmark and is responsible for over 500 beverages.