Oreo Thins introduced to Australian supermarkets
Mondelez Australia is now selling Oreo Thins in Australian supermarkets.
First introduced in the US and China in 2015, the biscuit is described as a thinner, crispier version of a traditional Oreo.
Oreo Thins will be available in three flavours – vanilla, tiramisu and lemon. Each biscuit is 7mm in diameter and come in 104g boxes which contain two separate packets with seven of the Oreo Thins in each packet.
Senior Marketing Manager Oreo at Mondelez Australia, Sara Black, said the decision to introduce Oreo Thins to Australia was made after the product’s initial success in both the US and China.
“We’re excited to introduce Oreo Thins to Australian cookie lovers. Oreo has grown 19.8% in the Australian market within the last year, so we believe our fans will love this new crisp and delicate texture of Oreo Thins,” said Black.
The launch of Oreo thins will be supported by TV, PR and digital advertising.
Oreo Thins are available now at supermarkets Australia wide with a recommended retail price of AUD$2.29.
Woolworths supermarkets are now selling Al and Dan’s ‘Magic Meatballs’ in its freezer section.
McCain is now selling a new frozen meal range in Australian supermarkets, Healthy Choice Protein Plu...
Ryan’s IGA stores located across regional Victoria will now be stocking Warrnambool Cheese and Butte...
SumoSalad is making it easier for its customers to order with a new app.
Domino’s has partnered with Australian start-up, Nexba, to start selling a new sugar-free, “all natu...
Premium UK beverage brand, Fever-Tree, is now selling its mixers through Woolworths supermarkets.
The 109-year-old Australian pie brand Herbert Adams has officially turned tradition on its head with...
DAIRY giant Fonterra is applying itself to help find solutions to malnourishment in older people.