Special FMCG consumer insights expert to be keynote speaker

Posted by AFN Staff Writers on 4th April 2016

Mark FletcherLeading Australian specialist in FMCG consumer insight, Mark Fletcher, will now be joining FoodLegal’s symposium next Tuesday 12 April 2016 in Melbourne.

The topic for his keynote presentation at the FoodLegal Symposium is:

“What do food shoppers care about science?
– What really drives shoppers’ selection of some products over others?”

Before establishing the leading consultancy ShopScience with its focus on consumer behaviours for FMCG products, Mark Fletcher was head of Insights at the ANZ Banking Group.

He has over 25 years’ experience in consumer choice behaviour and marketing implications for new product creation and marketing campaign design.

Mark joins other leading expert speakers at our FoodLegal Symposium who will cover the gamut on the market opportunities and regulatory and scientific issues in new food product development, and opportunities for new ingredients, and niche markets and special purpose foods.

Mark Fletcher’s insights will give an expert’s perspective and provides important knowledge for product developers and marketers for the food product development environment.

To REGISTER for the Symposium, please click here.

For more information please see here.