The Food Revolution Group strikes major deals with Coles and Woolworths
The Food Revolution Group has signed what it describes as “significant distribution deals” with Woolworths and Coles to expand its juice brands.
Both deals are expected to be worth a total of AUD $15 million in sales annually and will see 21 new juice products hit Australian supermarket shelves in mid-April 2016.
The Food Revolution Group was formerly the LangTech company which was a producer of nutrient extraction technology established over 25 years ago. The company was listed on the Australian Securities Exchange (ASX) in February 2016 and currently has processing facilities at Mill Park in Victoria and in New Zealand.
Today The Food Revolution Group has two brands on the market, ‘The Juice Lab’ and ‘Hi-Fi’. It will however soon be introducing ‘Badu’ infused fruit waters and ‘Mixologist’ lightly carbonated juices onto the market.
“These deals will see The Food revolution Group products distributed through grocery, convenience store and route trade channels across Australia and we expect that having our products available across such a large number of outlets will drive strong sales,” said The Food Revolution Group’s Chief Executive Officer Bill Nikolovski
The other smaller distribution partners The Food Revolution Group will be working with include Conga Foods, Procal Dairies, Norco and PFD Fresh to Go.