Lipton launches green tea with bitter aftertaste removed
Lipton is now selling a range of green teas which are blended to remove any bitter aftertaste.
‘Lipton Delicately Fresh Green Tea’ was developed after consumer research revealed Australian consumers often avoid green tea due to the bitter after-taste.
Marketing Manager for Lipton, Julianna Fallet, said the new range is available in a variety of flavours including vanilla, mint, jasmine and pure green tea.
“By changing our blend with Delicately Fresh we have reduced any unwanted aftertastes so tea lovers can enjoy a cup of green tea from start to finish,” Fallet said.
Unilever owns the Lipton brand within the Australia and New Zealand regions.
The Lipton Green Tea range is available now at Coles, Woolworths and IGA supermarkets with a recommended retail price of AUD$4.79 for a box of 40 teabags.