Lipton launches green tea with bitter aftertaste removed
Lipton is now selling a range of green teas which are blended to remove any bitter aftertaste.
‘Lipton Delicately Fresh Green Tea’ was developed after consumer research revealed Australian consumers often avoid green tea due to the bitter after-taste.
Marketing Manager for Lipton, Julianna Fallet, said the new range is available in a variety of flavours including vanilla, mint, jasmine and pure green tea.
“By changing our blend with Delicately Fresh we have reduced any unwanted aftertastes so tea lovers can enjoy a cup of green tea from start to finish,” Fallet said.
Unilever owns the Lipton brand within the Australia and New Zealand regions.
The Lipton Green Tea range is available now at Coles, Woolworths and IGA supermarkets with a recommended retail price of AUD$4.79 for a box of 40 teabags.
Baskin-Robbins Australia has appointed a new General Manager.
PepsiCo has released “cosmic-coloured” Dorito chips as part of a promotion for the new movie, Marvel...
Krispy Kreme has joined with Nutella to launch a new range of doughnuts sold through 7-Eleven conven...
Nespresso is bringing back one of its most popular coffee pods, ‘Tribute to Milano’.
Donut King is selling a new range of donuts designed to bring Australian adults back to their childh...
Chris’ Dips is now selling cracker and dip snack packs through Woolworths supermarkets.
Primo is now selling a new range of premium deli meats.
BWS is now selling a variety of wines packaged in cans across its Australian store network.