White Wings ‘Cake in a Cup’ launched
White Wings is now selling a cake mix product which allows consumers to cook a cake in a cup using a microwave.
The cake can be cooked within one minute and is promoted as an easy solution for those who do not want to oven-bake an entire cake.
Cake in a Cup comes in three flavours, double chocolate, raspberry and coconut and salted caramel and choc chip.
The White Wings brand is owned by Goodman Fielder which also owns Helga’s, Wonder White, Mighty Soft, Praise and Cornwell’s.
Cake in a Cup is available now from Woolworths supermarkets for AUD $5.00 for a box of four servings.
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