Gatorade Fierce launched
Pepsi Co Australia and New Zealand has launched a new Gatorade range called ‘Gatorade Fierce’.
The range consists of a new strawberry flavour, alongside traditional Gatorade flavours, blue, grape and green apple.
PepsiCo Australia & New Zealand’s Senior Director Beverages, Brad Van Dijk, said the range has already been launched successfully in the US.
“Gatorade Fierce has been a recognised success in the US and we are excited to introduce the new Strawberry flavour into the Australian market,” Van Dijk said.
The Australian launch will be supported by a new advertisement featuring AFL players Gary Ablett and Scott Pendlebury.