Peters Australia partners with Nestle for confectionery inspired ice cream range
Peters Ice Cream Australia is now selling ice cream tubs inspired by Nestle confectionery brands.
The range, which is available from Coles and Woolworths, consists of:
Milo: Milo flavoured ice cream with choc pieces throughout
Fantales: Caramel flavoured ice cream with chocolate sauce and chewy caramels mixed in
Smarties: Chocolate and vanilla ice cream with mini Smarties chocolates
Peppermint Crisp: Peppermint flavoured ice cream with chocolate sauce and crispy peppermint pieces
Fruit Tingles: “Tutti fruitti” flavoured ice cream with mini Fruit Tingle lollies
Comments by Australian Food News (AFN):
Nestle Australia formerly owned Peters Ice Cream between the mid-1990s and 2012 when it sold the brand to Pacific Equity Partners for an undisclosed sum. Peters was then sold to the UK-based R&R Ice Cream in 2014.
Despite the sale, Peters and Nestle have still been able to work together and utilise the power of both brands.
By combining efforts, the two brands can maximise sales throughout the year.
It has always been known that ice cream and chocolate are counter-seasonal, with ice creams being a hot seller in summer and chocolates being a hot seller in winter. However, this partnership allows each of the brands to maintain and expand their presence throughout the whole year by offering the combined product.
AFN allows points out that this is not the first time of confectionery and ice cream brands have joined forces. Other examples in Australia have included:
- Peters and Nestle have already been working together for years to create the single-serve “Milo Scoop Shake” typically sold in convenience stores, milk bars, canteens and petrol stations.
- Bulla acquired the licence from Fonterra in 2008 to create Cadbury branded ice creams. Since acquiring the licence Bulla and Cadbury have released new ranges together including Cadbury Marvellous Creations branded ice creams
- In February 2016, Streets started producing an ice cream tub range under its Blue Ribbon brand using Darrell Lea chocolates
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