Coca-Cola says it “share many key values” with its Olympics marketing campaign
Coca-Cola South Pacific has launched its 2016 Rio Olympics marketing campaign.
Titled ‘#ThatsGold’, the campaign encourages consumers to celebrate and share their own personal ‘gold medal winning moments’.
Australian hurdler, Michelle Jenneke, has been appointed ambassador for the campaign and will be featured in a new television advertisement.
The campaign will also involve social media activity and Olympic packaging on Coke bottles and cans.
The synergy between Coke and the Olympics
Brand Manager at Coca-Cola, Romy Mueller, said “Coca-Cola and the Olympic Games share many key values that make us so compatible.”
“The gold medal is an icon of Olympic success and our #ThatsGold campaign goes one step further by taking that gold feeling beyond the podium, bringing people from all walks of life together to celebrate everyday moments that inspire us all,” Mueller said.
“The campaign is one of our biggest Olympic campaigns to date and we hope to bring Australians together to make the most of the big occasion,” he said.
Coca-Cola is the longest standing partner of the Olympic Games, sponsoring the event since the 1928 Amsterdam Olympics.
Olympic Games Schedule
The Olympic Games are being held in Rio De Janeiro, Brazil, from Friday 5 August to Sunday 21 August 2016.