Foodbank launches its 2016 Food Fight
Australia’s leading food charity, Foodbank, has launched its 2016 Food Fight campaign.
The FoodBank Food Fight is run every year and sees numerous food and beverage brands support the charity with donations.
This year’s partners include Sanitarium which will be making one million serves of Weet-Bix breakfast cereal.
Sanitarium Health and Wellbeing Corporate Communications Manager, Julie Praestiin, said that despite the fact that many Australians enjoying a high quality of life, thousands of families cannot regularly afford healthy food.
“Food insecurity is a critical and growing issue for many Australians, with too many families living hand-to-mouth or not knowing where their next meal will come from,” Praestiin said.
“This is an issue that demands a response, which is why we were so keen to become a partner of Foodbank’s Food Fight campaign,” she said.
Other Food Fight partners include Nestle, Primo, Murray Goulburn and SPC.