Woolies loyalty program stop start, new Woolworths Points scheme launched

Posted by AFN Staff Writers on 22nd August 2016
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Woolworths is once again updating its loyalty program after receiving more complaints from shoppers about its recently overhauled system.

In October 2015, Woolworths had announced changes to its  ‘Everyday Rewards’ loyalty program to replace Qantas Frequent Flyer points with ‘Woolworths Dollars’.

The Woolworths idea was that Woolworths Dollars could only be earned on selected items.

However, soon afterwards, customers took to social media complaining about its decision to end the Qantas Frequent Flyer points.

Woolworths then reversed its earlier decision to end the partnership with Qantas, and reinstated the ability for shoppers to earn Qantas Frequent Flyer points.

Members will now earn on every dollar spent at all Woolworths supermarkets

Woolworths has now announced from 31 August 2016 Woolworths Dollars are scrapped and replaced by ‘Woolworths Points’ earned on every dollar spent at its supermarkets, BWS stores and Caltex retail outlets.

Director of Loyalty and Customer Data at Woolworths, Ingrid Maes, said when the group launched Woolworths Rewards it made a commitment to put our members first and to make improvements in response to their feedback.

“However, we’ve acknowledged that we didn’t deliver enough orange ticket offers in-store and while many of our members have been rewarded well, too many have not,” Maes said.

Other changes to the program

Other changes to the Woolworths loyalty program announced today include the following:

  • Exclusive member offers at Woolworths supermarkets and BWS stores
  • Double points on essential items including fresh fruit and vegetables, meat and deli items
  • Increased personalised offers based of the consumer’s shopping habits
  • Members can now continue to convert their Woolworths Points to Qantas Frequent Flyer points or choose to accumulate them for Christmas time

“Overall, we are confident these changes will be well received by our members,” Maes said.

“Every Woolworths shopper can enjoy money off their shopping without any effort required. Alternatively, from the end of August, members can convert their savings to Qantas Points or bank their savings for Christmas,” she said.

Remaining the same is a shoppers choice to either get $10 of their shop every time their point balance reaches 2, 000 or they can decide to convert the 2, 000 points into 870 Qantas Frequent Flyers points.

“This isn’t the end of improvements to our loyalty program. We’ll continue to listen to our members and introduce new, attractive features to evolve the program in line with member preferences and feedback,” Maes said.