New packaging for Maggie Beer products

Posted by AFN Staff Writers on 5th September 2016
Maggie Beer

All products under the Maggie Beer range are to receive a new look.

The Australian celebrity chef behind the brand, Maggie Beer, says the new packaging is a “visual nod to the star ingredients in each of her products.”

“You will find seasonal produce as the unchallenged hero and inspiration for all recipes and products, when it came to a refresh, I simply looked to the part of the story that has never changed – letting the produce shine,” Maggie Beer said about the new packaging.

This season’s extra virgin olive oil is the first product to receive a makeover with the new design already on supermarket shelves. All other products will soon start appearing in new packaging designs.

Maggie Beer products are sold through Woolworths, Coles and other independent retailers.

The last update to the Maggie Beer’s range was in March 2016 when several new soup options were released in time for winter.