Woolworths wins big at 2016 Australasian Catalogue Awards
Woolworths supermarkets was the big winner of the 2016 Australasian Catalogue Awards.
Hosted by the Australasian Catalogue Association (ACA), Woolworths won the Supermarkets Award for its ‘Woolworths Rewards’ catalogue produced by advertising agency, Leo Burnett.
The top four finalists for the supermarkets category included ‘Woolworths Crows Nest’, Aldi’s ‘Young Hearts by Collette Dinnigan’, Coles ‘Christmas’ and Ritchies IGA ‘A Christmas Collection’.
Woolworths also made it into the final for ‘Best Young Talent’, ‘Best in Class’ and ‘Health and Wellbeing’.
Advertising Manager for Woolworths Supermarkets, Samantha Smith, congratulated the Leo Burnett team upon winning the Supermarkets Award.
“Our catalogues play a vital role in our customer purchasing journey and so they are indispensable to us,” Smith said.
Chief Executive Officer of the ACA, Kellie Northwood, said catalogue marketing for the supermarket sector is highly competitive.
“Supermarket catalogue readership has increased year on year in Australia since 2013 and the content and creative development plays a key role in that,” Northwoord said.
This year marked 25 years of the ACA Awards which recognises the efforts of the teams behind catalogues produced in Australia and New Zealand.