Concentrate version of Gatorade now available
Pepsi Co Australia and New Zealand is now selling Gatorade Liquid Concentrate.
The one litre concentrate will let consumers make five litres of Gatorade at home and comes in two flavour options, Blue Bolt and Lemon Lime.
The launch of the concentrate will be supported with digital and out of home advertising, along with a social media campaign and in-store promotion.
Pepsi Co Australia and New Zealand’s Senior Director of Franchise Beverages, Brad Van Dijk, said the concentrate was a world first for the brand.
“This product has all the Gatorade benefits in a new convenient format, with the backing of over 50 years of scientific research,” he said.
Gatorade concentrate is available now at Woolworths stores and will be rolled out to independent supermarkets in the coming months.