Sungold embraces tradies in Fluoro
Sungold milk is embracing its tradesmen customers with a new bottle design for its flavoured milks. Australian ‘tradies’, as they are called, are known to be big drinkers of flavoured milks.
For a limited-time only, Sungold 500ml flavoured milk bottles will be fluoro yellow to help keep them visible on worksites.
“We know tradies love flavoured milk, so by repackaging the 500ml range to fluoro yellow is a creative and tongue-in-cheek way of getting more people drinking milk that not only tastes good, a great source of protein and gets a laugh out of them too,” said Sungold Business Manager, Bill Slater.
The packaging change has already been promoted in Warrnambool with a competition run through local radio to win a free worksite ‘smoko’.
Warrnambool Cheese and Butter (WCB) is the owner and original founders of the Sungold brand. Sungold was established in 1956 to help sell WCB’s milk in Victoria.
After the deregulation of the Victorian fresh milk market in 2000, WCB was able to sell Sungold milk in other areas. Today Sungold is sold in IGA, Coles and Woolworths supermarkets in Victoria, Sydney and south east Queensland.
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