Donut King’s new direction
Donut King is taking a different direction opening a new concept store.
The ‘DK Magic’ store is focused on selling Donut King’s most popular product, cinnamon doughnuts, alongside hot drinks, milkshakes and bottled drinks.
General Manager of Donut King, Nicholas Brill, said DK Magic stores will sell cinnamon doughnuts with a twist.
“In addition to original cinnamon, customers are now able to choose from five magical new sugar flavours,” Brill said.
The sugar flavours include banana, salted caramel, tropical, chocolate and wild berry.
Donut King’s first DK Magic store is opened now and located in Toowoomba, Queensland.
Donut King is part of the Retail Food Group (RFG).