World-wide change for Almond Breeze
Almond Breeze is changing its packaging so it is the same no matter where it is sold in the world.
The almond milk brand said the packaging change aims to better reflect “the light, carefree brand personality” of Almond Breeze.
The move will start in Australia with the introduction of new packaging graphics on one litre Almond Breeze cartons.
Roger Ringwood, Country Director for Almond Breeze Australia, said the new year is the ideal time for the packaging makeover.
“It’s easy on the eye, simple, dynamic and if you will forgive the pun it’s a breeze to spot your favourite variety in the supermarket,” Ringwood said.
The packaging will be rolled out across all major Australian supermarkets from late January 2017.
Almond Breeze is owned by Blue Diamond Growers, a California based agricultural cooperative and marketing organisation specialising in almonds.
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