Green Caviar hits Australia

Posted by AFN Staff Writers on 6th February 2017

A new “caviar” product is being sold online by a Singaporean food group targeting Australian consumers.

The product is claiming multiple health benefits.

“Green Caviar”, also known as Sea Grapes, is a type of seaweed harvested in parts of Asia.

The Singaporean retailer behind Green Caviar is Meal Belly, which says its health benefits include nutrients such as omega 3, calcium, potassium, vitamin A and C. The company also says the product is “low calorie”.

Green Caviar comes with instructions for preparation by rinsing and soaking before serving for a wide range of recipes.

“The magic of green caviar, other than its great health benefits, is that it can be eaten in any way you like – as a snack that goes with your beer, as a topping for your poke bowl, or as a great addition to your salad,” Dirisa Tan, the founder of Meal Belly, told Australian Food News in a media statement.

Meal Belly was founded in September 2016. Green Caviar is being marketed at under AUD $2 a serve.