Product of the Year Awards for 2017 announced

Posted by AFN Staff Writers on 20th February 2017

The 2017 Product of the Year winners have been announced.

This year features 45 winners as determined by 14, 000 surveyed Australian consumers who told Nielsen what they thought were the most exciting and innovative supermarket products launched in the past year.

As was the case in 2016, Aldi was the big winner, taking out the top prize in 16 different categories, including household cleaning, skin-care and fabric softener.

Product of the Year Director, Sarah Connelly, said the major retailers were stepping up and branching into even more categories than they have done in the past.

“Aldi have done a great job promoting their winning products over the last few years,” Connelly said.

“When people see that they have a wide range of award winning products it gives them the confidence to go in-store to try them out. As a result these first-time shoppers often become regulars,” she stated.

According to the organisers of the Product of the Year Awards, 38 per cent of consumers now say they are more likely to buy new products which have won a Product of the Year title, significantly more than the amount of people willing to do so in 2016.

Food and drink Product of the Year winners

The food and drink winners from the 2017 Product of the Year awards are as follows:


Product Brand Company Category
Specially Selected Brioche Burger Buns 4pk Specially Selected Aldi Stores (A Limited Partnership) Bakery
Naturally Sugar Free range – Cola, Lemon, Orange Nexba Nexba Beverages Beverages
Cake in a Cup White Wings Goodman Fielder Cakes
EXPRESSI Coffee Capsule Machine, Titanium or White EXPRESSI Aldi Stores (A Limited Partnership) Coffee Machine
EXPRESSI Calabrese Coffee Capsules EXPRESSI Aldi Stores (A Limited Partnership) Coffee Pods
Tilda Pules and Rice range Tilda Manassen Foods Australia Convenience – Sides
Asian Crunchy Salad Asian Crunchy Salad PM Fresh Fresh – Sides
Val Verde Passata 500g pack Val Verde Conga Foods Cooking
Deli Originals Feta Dips 150g Deli Originals Aldi Stores (A Limited Partnership) Dips
Mini Rice Cakes Snack pack 3 flavours Mini Rice Cakes Table of Plenty Gluten Free – Healthy Treats
Australian Quinoa Coles Brand Coles Supermarkets Gluten Free Side
Fruity Tops Joy Foods Joy Foods Healthy Snacks/Snack Bars
Brooklea Stampede Chocolate Dairy Snack 140g Brooklea Aldi Stores (A Limited Partnership) On the go snacks
Ready Meals – Fresh pasta Coles Brand Coles Supermarkets Pasta
Pasta Sauce Fresh Coles Brand Coles Supermarkets Pasta Sauce
Specially Selected Wood Fired Pizza 439g-445g Specially Selected Aldi Stores (A Limited Partnership Pizza
Ready Meals Coles Brand Coles Supermarkets Ready Meals
Free Range Rich Tartare Seafood Sauce Birch & Waite Birch & Waite Foods Sauces
Sweet Potato Crisps Red Rock Deli PepsiCo Australia and New Zealand Savoury Snacks
Premium Butcher’s Style Bacon range DON DON Smallgoods Small Goods – Bacon
Triple Smoked Ham D’Orsogna D’Orsogna Limited Small goods – Ham
Various Chilled Soup flavours Soup Coles Supermarkets Soup
Ultimate Chocolate Chip Cookie Coles Brand Coles Supermarkets Sweet Biscuits
Incredibly Crunchy Cheesecakes Sara Lee McCain Foods Sweet – Frozen
Dairy Dream Greek Style Lime Yoghurt on Strawberry Layer 2x125g Dairy Dream Aldi Stores (A Limited Partnership Yoghurt

Award winners announce their good news

A large number of the winners of Australia’s Product of the Year Awards for 2017 have passed on feedback to Australian Food News. They include;

  • Nexba – Nexba won the beverage category for its naturally sugar free range. Nexba said the win was a huge reward for the company. “Australians share our passion for our all natural and sugar free products. And the innovation is going to continue,” said Nexba co-founder Drew Bible.
  • Sara Lee – Sara Lee won the best Frozen Sweet category for its Incredibly Crunchy Cheesecakes. “As more Australians are venturing further with new flavours, we are excited to be able to innovate upon our classic cheesecakes, providing on trend flavours that still have broad appeal,” said Sara Lee Australia Marketing Manager, Karen Ramsay.
  • Red Rock Deli – Red Rock Deli’s sweet potato crisps range won the savoury snacks category. “Red Rock Deli’s Sweet Potato Crisps has added an impressive $14 million to the Salty Snacks category since launch,” said Cath Archer, Red Rock Deli Marketing Manager.


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