Pepsi Max Vanilla launches in Australia
Pepsi Max Vanilla is now available in Australia.
The sugar-free version of Pepsi can now be purchased with a hint of vanilla, joining Pepsi Max Lime as another Pepsi Max flavour variation.
Brad Van Dijk, PepsiCo Senior Director ANZ Beverages, said Pepsi Max Vanilla will challenge traditional perceptions of vanilla.
“Vanilla is one of the world’s most loved and commonly used flavours, and so we’ve ingeniously “maxed” this, bringing consumers a new burst of smooth vanilla flavour, which is anything but boring,” Dijk said.
“Pepsi Max Vanilla represents our ambition to deliver flavour experiences without sugar to the cola category and we’re confident that our version of vanilla will be a huge hit with Australian consumers,” he said.
The launch of Pepsi Max Vanilla will be supported through extensive marketing campaigns playing out across television commercials, digital, out-of-home, in-store, social and consumer activations.
Pepsi Max Vanilla can be purchased now from independent and major retailers Australia wide.
- PepsiUS to bring back aspartame as sweetener
- PepsiCo joins a growing crew on P&O Cruises
- PepsiCointroduces Funbites
United States based food company, McCormick, has posted increased sales results after acquiring Aust...
With many Australian dairy farmers still struggling with low farmgate milk pricing some are starting...
Two Australian start-ups are tackling food wastage in Australia. Australian Food News looks at th...
CSR Sugar has undergone a brand refresh.
Dutch convenience retailer SPAR and global logistics group DHL will partner with the Bangchak Retail...
Australian publicly-listed Retail Food Group is to expand its presence into Scandinavia after a Swed...
Nespresso has launched a new range of barista inspired coffee capsules.
ForPurposeCo, the innovation arm of food rescue charity OzHarvest, has launched Juice For Good an Au...