Coke aims to win over sugar avoiders with ‘Coca-Cola with Stevia’
Coca-Cola South Pacific has launched a new “low sugar” Coke option: ‘Coca-Cola with Stevia’.
Coca-Cola with Stevia has half the sugar of Coca-Cola Classic, and follows on from ‘Coke Life’ which has 35 per cent less sugar than Coca-Cola Classic and is also sweetened with stevia.
Lisa Winn, Marketing Director at Coca-Cola South Pacific, said Coca-Cola is continuing to create new products to meet the evolving tastes and preferences of consumers, particularly as people look to cut sugar.
“Coca-Cola has had a long history of responding to our consumers,” Winn said.
“It’s the key to us being around for 130 years,” she said.
Winn said the name of the new beverage was chosen to make the main product clearer to consumers, since research shows Australians are now familiar with stevia.
“We wanted to make it easier for consumers to choose the right Coke for them,” she said.
How Coke is cutting the sugar
Coca-Cola South Pacific has described the new low-sugar version of Coke as just the latest move to cut their sugar.
In 2016, Coke took some of the sugar out of Sprite, also replacing it with stevia. The Lift drink dropped some of its sugar content, going from 11g per 100ml down to 8.4g.
“We agree that too much sugar isn’t good for anyone but we also know that sugar can be part of a healthy diet when it’s consumed in the right amount,” Winn said.
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