Lessons to be learnt from Frosty Boy’s move into the Middle East
Felipe Demartini, General Manager of Sales and Marketing at Frosty Boy with Mr Tarek Helaly, the soft serve sales specialist from VMC Gulf, Frosty Boy’s partner in the Middle East
Queensland-based soft serve ice cream producer, Frosty Boy, says its venture into the Middle East food industry is off to a good start.
In 2016, Frosty Boy signalled its intention to enter the Middle East along with other new international markets.
An update on the company’s move into the Middle East provides some good lessons for other Australian food businesses looking to export or establish overseas.
Secure the right partnerships
Several months on from the start of its venture, Frosty Boy General Manager of Sales and Marketing, Felipe Demartini, said the company has already partnered with the Vending Machine Company who are making deals to secure its product with major companies across Saudi Arabia.
Finding an overseas market that is “perfect” for your business
“It is the perfect market for us to succeed – the food business is booming” said Demartini about the Middle East.
“In western markets people usually spend their money on various luxuries such as expensive clothing or experiences, but here, the focus is on food,” he said.
“There is huge potential in the United Arab Emirates alone. It is a wealthy country and its retail is driven by food and beverage, with more outlets per capita than anywhere else in the world.”
Catering to local taste
Demartini said it is important that Frosty Boy has knowledge of each country’s taste preferences before setting up business.
“The food market trends in the Middle East lean towards more decadent, sweet flavours and the frappes are popular, including White Mocha, Toffee and Strawberry,” he said.
Frosty Boy is currently attending the world’s largest annual food and beverage trade show, Gulfood 2017, at the Dubai World Trade Centre this week.
- Frosty Boymarks 40 years with international expansion plan
- Frosty Boypredict 2017’s dessert trends
- Frosty Boyintroduces probiotic and prebiotic frozen yoghurts
A chicken supply issue that has seen two thirds of UK KFC stores unable to open for business is expe...
Popular New Zealand Oob Organic smoothie mixes are now available in Australia.
Scientists are warning that rice, one of the world's most important cereal crops and the primary foo...
The recent annual results of Domino’s Pizza Enterprises Limited have delighted its investors.
Healthy eating guidelines often tell us choosing wholemeal bread over white is always a healthier op...
Wesfarmers’ Vintage Cellars has recognised 21 different alcoholic beverages as part of its annual Be...
LION'S Mane, reishi, chaga and cordyceps may soon be the new names to know when attending your local...
New research from the University of Adelaide has concluded that there is no greater risk of Salmonel...