Buderim celebrates all types of gingers
The Buderim Ginger Pride Rally is coming to Melbourne.
The Queensland based company is bringing its top marketing event to the centre of Melbourne.
Victoria is the location of Australia’s biggest market for ginger, possibly because the ethnic diversity is driving demand in southern states.
In a quirky marketing move, Australia’s Buderim Ginger, launched its inaugural Ginger Pride Rally in 2016, encouraging “redheads” to come together in Melbourne and celebrate their hair colour.
The 2016 rally drew more than 1, 000 attendees, leading Buderim to organise a new rally for 29 April 2017 at Federation Square.
This year’s rally begins at 11:00am and will feature a march through the streets of Melbourne, free Buderim ginger beer, games, a kid’s activity zone and performances.
Chief Executive Officer of Buderim Ginger, Roger Masters, said the rally will now become a yearly tradition, providing those with red hair some “much-needed recognition”.
“This year will be even gingerier than last, with a range of new additions and activities for every attendee to enjoy,” Masters said.
Fundraising will be part of the event with 50 per cent of funds raised going to The Alannah and Madeline Foundation, a charity which advocates for the safety of children.
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