Gatorade resecures AFL partnership
Pepsi Co’s Gatorade has secured its partnership with the AFL for the next three seasons.
It will also now be a sponsor of the AFL Women’s League.
Chief Executive Officer of PepsiCo, Robbert Rietbroek, said its partnership with the AFL over the past three years has been a successful one.
“We’ll be working closely with the AFL, AFLW and our ambassadors Scott Pendlebury, Gary Ablett and Luke Parker to create impactful, through-the-line marketing programs that will drive sports drink category top-of-mind awareness and trial,” Rietbroek said.
The partnership provides player access to the Gatorade Sports Science Institute which educates athletes on the effects of exercise, environment, nutrition and hydration on the body.
GSSI was founded in 1985 and its scientists study the effects of nutrition on the human body before, during and after exercise.
Gatorade was first created at the University of Florida in 1965.
- Concentrate version ofGatorade now available
- GatoradeFierce launched
- Go hard or go home, Sports drinks market analysed in Australia, Roy Morgan Research
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