AmazonFresh signal of entry to Australia

Posted by Andrea Hogan on 15th March 2017

AmazonFresh looks like it may be readying itself to enter Australia, advertising for a software developer in Brisbane.

AmazonFresh online grocery delivery has been operating in the US since August 2007 and recently began its international expansion. It set up in London in June 2016.

Amazon has not however made an official announcement as of yet on whether or not it intends to enter Australia nor does the advertisement mention if the software developer will be working on an Australian project.

Australian Food News has previously reported on another AmazonFresh software job advertisement based in Brisbane placed way back in September 2014.

The new job description states Amazon is “launching an exciting new initiative on AmazonFresh that will change the way our customers interact with us”.

AmazonFresh offers customers thousands of different fresh grocery items along with electronics and other goods. If ordered by 10am, Amazon says it can deliver “by dinner”.

The latest moves by Amazon into food and grocery

Amazon has recently been showing an increasing interest in the food and grocery sector.

In October 2016, it was first signalled the company would be setting up brick-and-mortar convenience stores in the US. It is expected customers will be able to take items off the shelves and have money deducted from their accounts.

Keeping Aussie supermarkets on their toes

Australian supermarkets are being kept on their toes regarding a possible AmazonFresh entry into the country with Woolworths establishing a division solely dedicated to handling the possibility.

An AmazonFresh entry could shake up the Australian grocery sector which still remains dominated by Woolworths and Coles, according to the latest IBISWorld statistics.

Australia’s grocery sector – the latest statistics

According to IBISWorld, Australia’s grocery sector is currently estimated to be broken up as follows:

  1. Woolworths – 33.6 per cent
  2. Coles – 29.3 per cent
  3. Aldi – 8.9 per cent
  4. Metcash including IGA and Foodland – 7.1 per cent
  5. Costco – 2.3 per cent
  6. Australian United Retailers Limited including Foodworks – 1.9 per cent
  7. SPAR – 1.8 per cent


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