Domino’s accelerates Australian growth, debuts new-concept store
Domino’s Pizza is speeding up its Australian growth rate, opening up 31 stores in one financial quarter.
The pizza chain is also testing out a new concept store in Brisbane CBD that will sell barista-made coffee. It is planned the store will add alcohol to its menu, something Domino’s has not done in Australia before.
Domino’s Australia and New Zealand Chief Executive Officer, Nick Knight, said 31 new stores in one quarter was a record for the company.
“This growth is customer-driven and a positive for local communities; we have customers asking every week when we will be bringing a new store, and home deliveries, to their area -and in three months, we expect to add more than 800 jobs, in 31 new stores, in Australia and New Zealand,” Knight said.
“To put this in perspective, in the first six months of this financial year we opened 27 stores in Australia and New Zealand, and now we plan to open 31 new stores in just three months; that is a significant achievement and requires a team effort,” he stated.
New concept store
The new-concept Brisbane store will focus on a more restaurant feel with relaxed music says Domino’s.
“We are keen to roll out further new stores based on this concept in select high foot traffic locations in the not too distant future,” Knight said.
“It’s about having the right store type for the right location; each aspect of this new store is different, from the fit out, to the staff uniforms,” he stated.
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