Ex-Aussie PM Bob Hawke launches own beer
Beer-loving ex-Australian Prime Minster, Bob Hawke, now has a beer company named in his honour.
The Hawke’s Brewing Co was launched late last week in Sydney by Bob Hawke himself, who is known for breaking a world record by drinking a yard of beer in 11 seconds.
The idea for the brewing company came from two Australian advertisers, Nathan Lennon and David Gibson. The two men say the idea stemmed from a conversation they had together in New York whilst missing Australia and thinking about who they would like to have a beer with.
Bob Hawke gave permission for the brewery to be started after it was decided a percentage of the profits would go to Landcare, an initiative launched by the Hawke government to help protect Australia’s environment.
The first beer from the company, called Hawke’s Lager, will be sold in cans and on tap. It has an alcohol content of 4.5 per cent.
Hawke’s Larger is available now Sydney and Newcastle venues.
Bob Hawke was Prime Minister of Australia between 1983 and 1991.
- Aussies continue to drinkbeer during winter, Roy Morgan Research
- Supermarkets take most of Australia’salcohol spend
- CCA signs responsiblealcohol marketing code in Australia
- Senate Committee favours volumetric tax system foralcohol
Despite a significant storm that hit parts of South Australia and Victoria on 11 November 2016, last...
A new study has found children who drink low-fat milk can increase their chances of obesity when com...
The Australian Advertising Standards Board (ASB) has dismissed a complaint that accused Aldi of cond...
Collins Food has acquired 28 Australian KFC stores from Yum! Brands.
The Woolworths Group has reported a $1.5 billion profit for its 2017 financial year.
The Australian Food and Grocery Council has called for targeted investment allowances for Australian...
A study has found that nine out of 10 of Australia’s highest sales supermarket food and beverage lar...
Coca-Cola South Pacific has launched a new dessert inspired flavoured milk range under its Barista B...