Gatorade enters water category with new electrolyte drink
Gatorade is entering into the water category, now selling a sugar-free flavoured electrolyte water.
The drink has been named G Active and Gatorade says it is a solution for customers looking for healthier choices.
Gatorade Marketing Manager, Jamie Bruce, said G Active is a good option for consumers who lead active lives but make fitness a priority.
“Food and beverage options need to keep up with the trends and g Active is a scientifically backed, vitamin and electrolyte-enhanced water that provides next level hydration and supports an active lifestyle,” Bruce said.
To help promote the new G Active, Gatorade is holding two days of free fitness classes and product testing in Sydney Harbour on 28 April and 29 April 2017. Television and digital promotions will also be used.
G Active is available in three flavours – lemon, orange and berry. The drink will be sold in stores from 30 April 2017 with a recommended retail price of AUD $3.39.
- Gatoraderesecures AFL partnership
- Concentrate version ofGatorade now available
- GatoradeFierce launched
- Go hard or go home, Sports drinks market analysed