Mars releases world-first M&M’s range in Australia
Mars Chocolate Australia is releasing the world’s first M&M’s chocolate block range.
The M&M characters will play a large role in the new range, with each character representing a different variety.
The six different varieties available include Milk, Almond, Hazelnut, Crispy, Crispy Mint and Strawberry.
Andrew Loader, General Manager of Mars Chocolate Australia, said Mars expects Australians to be excited about the new range.
“M&M’s is the biggest chocolate brand in the world and we’re really excited to bring something new to chocolate lovers across Australia,” he said.
The launch of M&M Blocks will be promoted through national television, digital, social and outdoor marketing.
“We believe M&M’s Blocks will soon become one of Australia’s favourite block chocolates,” Loader said.
Mars Blocks are available now from Coles, Woolworths, independent supermarkets and convenience stores across Australia. The recommended retail price is AUD $4.80 for a 160g block.
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