New direction for TGI Fridays Australia
Duncan Thomson ( L) Sunny Gilbert (R)
The Australian arm of TGI Fridays restaurant chain has appointed a new leadership team to execute a change in strategic direction.
The American BBQ and grill chain first entered the Asia Pacific region in 2002 and has since opened 10 restaurants. There are nearly 1, 000 TGI Fridays worldwide.
Under TGI Fridays’ new strategy, the restaurant will overhaul its menu, introducing “new handcrafted flavours with a stronger focus on premium produce and precise food execution”.
TGI Fridays will also be looking to open new restaurants that are smaller in size and are a blend of cocktail bar and dinning.
Newly appointed Group Executive Chef, Sunny Gilbert, said the opportunity to introduce new cooking techniques and better produce is huge.
“Our new menu is creative, fresh and highlights the best American BBQ Grill yet maintaining the essence of the brand,” he said.
Gilbert comes to TGI Fridays with 20 years’ experience as an Executive Chef and Hospitality Consultant. He has worked in food service in Australia, Hong Kong and New York.
TGI Fridays Asia Pacific’s other new appointment includes Marketing Manager Tom Allan and General Manager Duncan Thomas.
Thomas has previously worked for Lion Nathan Australia and Rydges Hotels Australia. He has 25 years’ senior management experience in the hospitality industry.
The first TGI Fridays was opened in New York in 1965.