Woolworths launches customer product sampling group

Posted by Andrea Hogan on 24th May 2017

Woolworths has launched its own product testing group.

Called “The Bunch”, members of the group will be provided with free Woolworths private label products in exchange for feedback.

The establishment of The Bunch follows on from the successful launch of Aldi’s Testers Club in October 2015. When Aldi launched its Testers Club, 17, 000 consumers applied to join the club.

Woolworths has been piloting its group since late 2016 with over 4, 000 customers given products to test. To date, customers have sampled everything from soups and crackers to tomatoes and lamb shanks.

Senior Own Brand Portfolio Manager at Woolworths, Gemma Howells, said instead of just receiving bite-size samples in-store, Woolworths is giving customers the opportunity to try full-sized products in their own homes.

“In exchange, we want them to cook, experiment and test them with their family and friends, then decide what they think of them and share their honest ratings and reviews on ‘The Bunch’,” Howells said.

Woolworths will be adding a few thousand more customers to its club at the end of June 2017. A dedicated website has been set up for consumers to apply through.

Loyalty card to play big role in testing program

Once accepted as a member, consumers will start receiving emails letting them know what products they can sample for free. Next time they are in store the shopper should pick the product from the shelf and scan their Woolworths loyalty ‘Rewards Card’ to ensure they are not charged for the product.

“The more you review and engage with the community, the more products you will get to review,” said Howells.

The reviews written by The Bunch will be made publicly available for anyone to read online.


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