Coke remains the world’s most chosen brand
Coca-Cola remains the world’s most chosen brand according to the 2016 Kantar Worldpanel Global Top 50 rankings.
It is the fifth year in a row Coca-Cola has taken out the top spot.
The Kantar Worldpanel Global Top 50 rankings are calculated each year by London- based data consultancy firm, Kantar.
The next highest food and beverage company on the list was Nestle’s Maggi which was named the fourth most chosen brand.
Pepsi came in fifth, Nescafe Coffee sixth and Lay’s chips seventh.
Unilever featured heavily in the 2016 list with 13 of its brands being named.
Kantar said their study found spending on fast moving consumer goods grew by $34 billion in emerging markets in 2016, an increase by 6 per cent on 2015.
How a brand grows
Global Chief Executive Officer of the Kantar Worldpanel, Josep Montserrat, said being chosen by more people, more often, is how brands grow.
“Understanding where to find the most valuable opportunities – whether from an emerging region with a growing population, or innovating to meet untapped needs in a more developed market – is critical for all brands,” he said.
Kantar Worldpanel Global Top 50 2016
The complete top 50 list is as follows:
- Head and Shoulders
- Brooke Bond
- Del Monte
- Dr Oetker
- Cokereigns supreme as Australia’s favourite soft drink
- Walmart takes out no.1 spot in 2016Fortune 500
The Australian Competition and Consumer Commission (ACCC) alleges in a Federal Court case this week ...
An internationally acclaimed neuroscientist says brainpower, rather than willpower, is the key to he...
For Australian Food News readers that may have been away over the recent holiday period, on 24 Decem...
Australian Food News team experts has come up with five ideas to consider in 2017.
The Byron Bay Cookie Company is using the Rosella flower to create a unique flavour offering for its...
Coca-Cola South Pacific will be selling Coca-Cola Raspberry for the Australian 2017/18 summer.
Maggie Beer’s grocery food brand has suffered a $250, 000 loss for the first half of the 2018 financ...
THE idea of ordering goats milk in your morning latte might sound hard to digest, but it may become ...