Lion encourages Australians to drink more milk
Milk Loves You Back campaign ambassador Shane Crawford shares pints of milk that he says got him from the benches to the field with fellow Hawks fans
Lion Dairy and Drinks has launched a new marketing campaign encouraging Australians to drink milk again.
According to Lion, nine out of 10 Australians are not consuming enough dairy.
Three in five say they are confused over the conflicting information surrounding milk and dairy.
To address the problem, Lion has launched their “Milk Loves You Back” campaign with ex-AFL player Shane Crawford as an ambassador.
“As an athlete, milk has been an important part of my diet, from back in the day when I chose milk at the pub which earned me more time on the field,” Crawford said launching the campaign.
A ‘Milk Loves You Back logo will now appear on Lion dairy products, along with nutritional information boasting the benefits of consuming dairy.
Lion Dairy and Drinks brands include Dairy Farmers, Pura and Masters milk.
Nutrition labelling trend
The campaign is not the first time Lion has focused on marketing the nutritional facts of its products.
- Lionrevamps Dare Cold Pressed coffee range
- Is low-fatmilk really better for you?
- Milktrends and changing of Australians’ tastes, IBISWorld
Wesfarmers decision to spin-off Coles into a separate business may just signal the end of supermarke...
Here a US expert explains which food trends will be prevalent in 2019.
THE coffee pod is banned in some places yet it belongs to a market worth more than $10 billion a yea...
Australian food experts, FoodLegal have launched training videos for Australia’s new Country of Orig...
David Jones has confirmed it will be opening a series of new food halls focused on providing premium...
Mondelez International will cut 50 jobs from its Hobart Cadbury factory.
Woolworths has launched a new marketing campaign centred around its sponsorship of the 2018 Gold Coa...
Nestle has debuted its first chocolate bar to use its new sugar reduction technology.