CHOICE finds which supermarket is the cheapest

Posted by Andrea Hogan on 7th June 2017

Aldi is the place to shop if you want a bargain a new CHOICE investigation has found.

After comparing the prices of an average basket of groceries from Coles, Woolworths, Aldi and IGA, CHOICE discovered Aldi offered customers the lowest price.

According to the consumer advocacy group, a basket of “leading brand” products costs on average $170.54 at Coles and $168.74 at Woolworths (excluding specials). The same comparable basket will cost only $102.50 at Aldi.

The basket will however include Aldi’s own in-house products with only a limited number of branded products sold through Aldi.

If consumers skipped Aldi’s “comparable” private label products and chose its lowest priced products, shoppers could save as much as 59 per cent on the basket of groceries says CHOICE.

The most expensive shopping option was IGA which charged 5-7 per cent more than Coles and Woolworths on the same basket of leading brand items. Once specials were applied however, the price was the same as Coles and Woolworths, with IGA following through on its “price match promise”.

Savings in private labels

Purchasing mid-tier private label products saves customers with CHOICE saving 40 per cent on its basket of groceries at Woolworths and Coles by swapping branded products for mid-tier private label options.

Customers can save even more by purchasing Coles and Woolworths’ lowest priced private label products. When the basket had Coles Smartbuy products CHOICE paid $99.40, and $97.31 for a Woolworths Homebrand basket.

Aldi was however still the cheapest with its budget basket costing $91.76.

Branded products at lower prices

Although CHOICE said more than 90 per cent of Aldi’s supermarket is filled with its own private label goods, certain branded products were still cheaper at Aldi than at Coles or Woolworths.

CHOICE purchased seven branded items at Aldi for $33.15, whilst the same products cost $41.75 at Coles and $42.83 at Woolworths.

CHOICE saved $15.56 on its branded groceries at Coles and $10.94 at Woolworths when including specials.


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