Woolworths overhauls its private label foods

Posted by Andrea Hogan on 14th June 2017

Woolworths has launched a new private label food range after reviewing its current offerings over the past 18 months.

The new range consists of a wide variety of foods and the only common element between all products is that they have been given the “Green Seal of Approval” Woolworths logo.

A number of older Woolworths private label products have been rebranded and reformulated before being included in the new range.

Woolworths says the range was created with nutritionists and has been tested by customers.

Over the past 18 months, Woolworths has undertaken an extensive review, reformulation and rebrand of the private label food offerings.

Key changes include reduction in salt, sugar and saturated fats, along with packaging changes.

Peter Hathaway, Woolworths General Manager of FoodCo Marketing, said Woolworths is always improving its food to ensure customers have quality options.

“Whether it’s the already popular lamb shanks or ice cream, every one of the Woolworths food range has been rigorously tested to ensure our customers and their feedback are an essential part of the product development journey,” he said.

“We are proud to be able to deliver to the trust customers expect from us in food and will continue to develop more innovative food products that respond to our customers’ demand for good price, quality and nutrition under the Woolworths food range,” Hathaway said.


Related articles