Helga’s brings the café experience to Australian homes
Helga’s is now selling thicker sliced bread to help consumers create a café experience in their own homes.
Helga’s says the new range is a response to Australians wanting something a little more indulgent this winter.
“We are continually finding new ways to deliver tasty food experiences to our customers, and the Café Style Thick Cut Bread is another way we are bringing good, quality food back into the home, with that special touch of indulgence this winter,” said Karen Sterling-Levis, Head of Marketing at Helga’s.
The range is available in both white and mixed grain varieties. To help launch the range, Helga’s has published a series of recipes using the bread including French toast, soup and sandwiches.
Helga’s Café Style Thick Cut Bread is available in Australian supermarkets now.
Helga’s is owned by Goodman Fielder.
- Helga’snow selling gourmet gluten free bread rolls
- Helga’s introduces Wholemeal Gluten-free bread loaf into supermarkets