Foodbank launches largest-ever Shop and Share campaign with Woolworths

Posted by Andrea Hogan on 5th July 2017

Foodbank has launched its largest-ever Shop and Share campaign.

Fifteen food brands have committed to donating up to one million food items during July 2017, giving to Foodbank whenever a selected product is purchased from Woolworths.

Foodbank Chief Executive Officer, Brianna Casey, said if one million donations are made, it will equate to more than 10 million serves of food for those in need.

“This campaign makes it easy for everyday Australians to support Foodbank,” Casey said.

“By purchasing a product from our supporting partners at Woolworths in July, consumers will trigger a food donation to Foodbank, enabling us to distribute more food to Australians struggling to make ends meet this winter,” she said.

Food brands involved in the 2017 Shop and Share campaign include Ardmona, Chicken Tonight, Continental, Devondale, Helga’s, John West, McCain, Mount Franklin, Old El Paso, Primo, Sanitarium, SPC, SunRice, Woolworths and Vetta.

Woolworths will promote Shop and Share this year through its in-store radio, Fresh Magazine, Woolworths Rewards and customer emails.

Foodbank collects food on behalf of 2, 600 Australian charities and 644, 000 people receive these donations every month. A third of those receiving the food donations are children.

 

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