Freedom Foods using CSIRO’s BARLEYmax in new muesli range
Freedom Foods has launched a new range of muesli products using the CSIRO developed BARLEYmax wholegrain.
BARLEYmax was created by the CSIRO as part of their research into grains with higher fibre content and enhanced nutritional benefits.
The CSIRO took barley grains and using conventional plant breeding techniques, created a new type of barley with types of fibre –insoluble, soluble and resistant starch.
Freedom Foods says one 50g serve of muesli from its new ‘Barley+’ range almost provides two serves of wholegrains.
The Barley+ muesli range consists of several different varieties including Cranberry & Nuts Muesli, Pink Lady & Macadamia Muesli and Traditional Porridge.
A range of Barley+ snack bars are also available including Cranberry and Almond, Pink Lady and Chai , Seven Seeds and Wildberry & Yoghurt. The entire range will be sold through Coles supermarkets. Recommended retail prices start from AUD $6.49.
Freedom Foods’ mission
Tom Dusseldorp, Chief Marketing Officer for Freedom Foods Group, said it is hard to bring true innovation to food products.
“At Freedom Foods Group, we have a mission of ‘Making Food Better’ and part of this mission is finding new ingredients that can feed our gut bacteria the right stuff,” Dusseldorp said.
“We are very proud of Barley+ and with the inclusion of BARLEYmax we have created a proposition that will have true function – this is something people actually need and will have great benefits to their health,” he said.
Popina 2015 acquisition
In October 2015, it was announced Freedom Foods would acquire the business of Popina which produced muesli. The business was the first licensee to use BARLEYmax.