HelloFresh launches product testing club

Posted by Andrea Hogan on 12th July 2017

Meal kit service, HelloFresh, is looking for six Australian families to appoint as their official taste testers.

Each family selected will receive four meal kits once a month in return for their feedback.

Founder and Chief Executive Officer of HelloFresh Australia, Tom Rutledge, said HelloFresh is looking for families who have their own food critics.

“We know there are homes out there with kids who always have an opinion about what goes on the dinner table or parents who are just as hard to please,” Rutledge said.

One family will be appointed from NSW, ACT, VIC, QLD, SA and NT.


Those interested in applying to become a HelloFresh Taste Teste can apply here.

The rise of product testing clubs

HelloFresh’s hunt for product taste testers comes after the successful launch of the Aldi’s Testers Club in 2015. When first launched, 17, 000 Australians applied to become an Aldi Tester’s Club member.

Woolworths launched its product testing club called ‘The Bunch’ in May 2017.


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