Almond Breeze wants Australians to ‘Breeze the Day’
Almond Breeze celebrates their ‘Breeze the Day’ campaign with ice skating and breakfast with Jules Sebastian at St. Mary’s Cathedral, Sydney. Photo by Sarah Keayes/The Photo Pitch
Almond Breeze is telling Australians to ‘Breeze the Day’ as part of its latest major advertising campaign.
The almond milk brand says the campaign focuses on encouraging Australians to incorporate Almond Breeze in their everyday diet. The campaign also teaches Australians how to ‘breeze through the day’ by using different tricks and tips to make life easier.
Mike McNulty, Country Director for Almond Breeze, said Almond Breeze is easy to include into a daily diet and the campaign will work to spread this message.
“The core concept amplifies the positive organic conversations already taking place for the brand,” he said.
To launch the campaign, Almond Breeze has employed stylist and television presenter, Jules Sebastian, as an ambassador.
Outdoor and online marketing efforts will be the focus of the campaign.
Almond Breeze says almond milk is the fastest growing milk in the non-dairy category and has overtaken soy in terms of dollar retails sales.
The Almond Breeze brand is owned by Blue Diamond Growers, a California agricultural cooperative and marketing group that specialises in almonds.
- World-wide change for Almond Breeze
- Almond Breeze now available in new single serve format
- Almond Breeze introduces new long-life Almond milk combinations
Coles has reported a slowdown in market growth in the first quarter of its 2017 financial year.
Treasury Wine Estates has chosen Australia to release a new branded range of wines “designed by wome...
Japanese beverage giant, Asahi, has acquired AB InBev’s central and eastern European assets which we...
Chris’ Dips is now selling a new range of dips designed to be eaten after dinner.
The Therapeutic Goods Administration is seeking comment on reforms to the regulatory framework for c...
Images of ‘junk food’ such as chocolate are almost twice as distracting as images of healthy food a ...
Sara Lee has launched a new individual portion dessert crumble range to cater to smaller household s...
There are rich rewards for scalable agribusiness targets such as Capilano Honey delivering innovativ...