UK’s Fever-Tree enters Australian supermarkets
Premium UK beverage brand, Fever-Tree, is now selling its mixers through Woolworths supermarkets.
Fever-Tree was established in 2005 by Charles Rolls and Tim Warrillow. Prior to launching the brand, Rolls spent years running Plymouth Gin and Warrillow worked in luxury food marketing.
The pair were inspired to start Fever-Tree after discovering many tonics contained sodium benzoate, artificial sweeteners and similar substances.
Fever-Tree is already sold in 50 other countries including the United States. Its Ginger Ale, Ginger Beer, Naturally Light Tonic and Indian Tonic will be stocked in 200 Woolworths stores across Australia.
Andy Grant, Fever-Tree Asia Pacific brand Director, said expanding into the Australian grocery sector is a huge step for Fever-Tree.
“We are always delighted to offer our customers more location options to buy their favourite mixers and know supermarkets will be a key component to growing accessibility of brand to loyal and new customers,” he said.
The recommended retail price is AUD $7.99 per mixer.
- Decline in soft drinkshalted in Australia as younger market grows
- Coke reigns supreme as Australia’s favourite soft drink
- Sugar being eliminated in Domino’s ‘Next Gen’ beverage move
Baskin-Robbins Australia are relaunching its ice cream cake range.
Snack Brands, the owner of CC’s, Cheezels and numerous other chip brands, has been acquired by Phili...
A leading international health nutrition academic has dismissed any unsubstantiated claim that genet...
Sungold milk is embracing its tradesmen customers with a new bottle design for its flavoured milks.
The Australian Federal Government has been accused of failing to do its research into the pro’s and ...
Roy Morgan Research has conducted a study into Australia’s eating habits over the past decade, disco...
Bellamy’s has upgraded its revenue and profit guidance for its 2018 financial year.
A central NSW mustard seed oil has won a medal at specialty food competition in New York.