UK’s Fever-Tree enters Australian supermarkets
Premium UK beverage brand, Fever-Tree, is now selling its mixers through Woolworths supermarkets.
Fever-Tree was established in 2005 by Charles Rolls and Tim Warrillow. Prior to launching the brand, Rolls spent years running Plymouth Gin and Warrillow worked in luxury food marketing.
The pair were inspired to start Fever-Tree after discovering many tonics contained sodium benzoate, artificial sweeteners and similar substances.
Fever-Tree is already sold in 50 other countries including the United States. Its Ginger Ale, Ginger Beer, Naturally Light Tonic and Indian Tonic will be stocked in 200 Woolworths stores across Australia.
Andy Grant, Fever-Tree Asia Pacific brand Director, said expanding into the Australian grocery sector is a huge step for Fever-Tree.
“We are always delighted to offer our customers more location options to buy their favourite mixers and know supermarkets will be a key component to growing accessibility of brand to loyal and new customers,” he said.
The recommended retail price is AUD $7.99 per mixer.
- Decline in soft drinkshalted in Australia as younger market grows
- Coke reigns supreme as Australia’s favourite soft drink
- Sugar being eliminated in Domino’s ‘Next Gen’ beverage move
Murray Goulburn dairy co-operative, owner of the Devondale brand, has achieved a net profit after ta...
Paul Newman’s Own has released two new salad dressings for summer, Zesty Italian and Coleslaw.
Cadbury has launched a new chocolate brand in Australia: ‘Cadbury Dark Milk Chocolate’.
Woolworths will finally be able to sell what remains of its Masters home improvement chain with Lowe...
Amazon would not have paid $13.8 Billion for Whole foods without a plan.
Pizza Capers is launching a new range of pizzas and other menu items inspired by global travel desti...
Peters and Arnott’s have collaborated to release a limited-edition Drumstick called ‘Sweet and Salty...
Harvey Norman’s dairy venture Coomboona Holdings has going into receivership.