Peters and Arnott’s partner for new ice cream range
Peters Ice Cream and Arnott’s have partnered to launch a new ice cream line.
The ice creams will feature a range of Arnott’s classic biscuits including Wagon Wheels, Mint Slice, Iced VoVo and Caramel Crowns.
In a joint announcement, the two brands said Arnott’s worked on transferring the flavour of the biscuit to the ice creams, while Peters perfected the flavour into a quality frozen product.
Arnott’s Marketing Manager, Claire Kesby-Smith, said although it may seem simple to join the two foods together, their biggest challenge was to make sure the flavours were true to the biscuit.
“When you taste the products in the range, you’re transported to eating your favourite biscuit and can’t help but smile!’’ Kesby-Smith said.
Peters Head of Marketing, Alicia Munday, said she hopes the ice creams with bring back childhood memories of eating Arnott’s biscuits.
‘’Eating these products feels very nostalgic. It takes you back to your childhood,” she said.
The entire range is as follows:
Wagon Wheels – An ice cream sandwich consisting of biscuit, marshmallow, jam and chocolate.
Mint Slice – An ice cream sandwich made of biscuit, mint flavoured ice cream covered in chocolate.
Iced VoVo – An ice cream tub with biscuit, coconut flavour and raspberry syrup.
Caramel Crowns – An ice cream tub with caramel flavoured ice cream, caramel sauce and chocolate covered biscuit pieces.
Ice cream collaboration trend
It is not the first time Peters has joined forces with another brand to launch a new ice cream line.
In May 2016, Peters launched a new range with Nestle featuring different lollies and chocolates, including Smarties, Fruit Tingles and Fantales.
- Peters Australia partners with Nestle for confectionery inspired ice cream range
- Facebook petition gets Gaytimeice cream into tubs
- Bulla and Baileys join to create liqueur ice creams
- Darrell Lea and Streets team up to create new ice cream range
New mandatory standards for free-range eggs sold in Australia were announced by Australian Federal a...
Managing Director, John Durkan, has attributed Coles’ ongoing sales growth to the supermarket group’...
Kettle Australia is now selling popcorn and sweet potato chips.
Australian grocery shoppers are seeking-out free-range eggs with lower hen density production ratios...
The CSIRO has discovered how to stimulate higher-levels of oil production in stems and leaves, parts...
Owner of Crust Pizza, Donut King and Gloria Jean’s Coffee, Retail Food Group, has experienced a sign...
The first stage of The Glen’s $460 million redevelopment in Melbourne’s south east has opened, incor...
In a video released by Mashable a revolutionary online retailer has revealed its usage of robotics.